The main goal for the project is to build a competitive landscape for 171 Electric Bike Company Inc. and provide an analysis of the competitors. This will involve several different steps for the learners, including:

- Researching and identifying direct competitors in the electric bike industry.

• Identify the difference between a rebranded ebike & one direct from the manufacturer like 171 Electric Bike Company.

- Analyzing the products, pricing, and distribution channels of the identified competitors.

- Evaluating the strengths, weaknesses, opportunities, and threats (SWOT analysis) of each competitor.

- Comparing the supply chain and distribution methods of the competitors to 171 Electric Bike Company Inc.'s direct from the manufacturer approach.

- Identifying potential areas of differentiation and competitive advantage for 171 Electric Bike Company Inc.

By the end of the project, learners should complete the following tasks:

- A comprehensive list of direct competitors in the electric bike industry. From manufacturers versus rebranaded.

- An analysis of the products, pricing, and distribution channels of each identified competitor.

- A SWOT analysis for each competitor.

- A comparison of the supply chain and distribution methods of the competitors to 171 Electric Bike Company Inc.'s approach.

- Recommendations for potential areas of differentiation and competitive advantage for 171 Electric Bike Company Inc.

Final deliverables should include:

- A detailed report summarizing the competitive landscape and analysis.

- Visual aids such as charts or graphs to illustrate key findings.

- A presentation outlining the main insights and recommendations.

I will be available to the learners via cell phone, email, zoom, whatever they need. I am available anytime and will work to the learners schedule. Thank you.