The primary objective of this project is to expand Velocity Tech's digital presence and market penetration through innovative digital marketing strategies. Students will devise and implement a campaign that increases brand awareness, engages a target audience of SMEs, startups, and large enterprises, and ultimately drives higher conversion rates.

Despite offering cutting-edge software solutions, Velocity Tech has yet to fully capitalize on digital marketing to reach its potential customers effectively across North America and Europe. The students will tackle the challenge of creating a digital marketing strategy that resonates with these markets, leveraging cost-effective methods to enhance brand visibility and customer engagement.

Expected Outcomes:

By the end of the project, students are expected to:

1. Develop a comprehensive digital marketing strategy tailored to Velocity Tech’s services and target audience.
2. Execute a pilot campaign using selected digital channels.
3. Analyze campaign data to assess reach, engagement, and conversion rates.
4. Provide a final report detailing the strategy, execution, outcomes, and recommendations for future marketing efforts.

Tasks:

1. Market Research: Analyze the current market, competitors, and potential customer base to identify effective marketing channels and messages.
2. Strategy Development: Create a detailed digital marketing plan that includes tactics for social media, SEO, content marketing, email marketing, and possibly paid advertising.
3. Campaign Implementation: Launch and manage the marketing campaign, coordinating content creation, posting schedules, and promotional activities.
4. Monitoring and Analytics: Track the campaign’s performance using analytics tools to gather data on engagement metrics and ROI.
5. Reporting: Compile findings and suggest actionable insights in a comprehensive final presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our marketing strategies
• Input on choices, problems or anything else the students might encounter.