Carbon Floor Outreach and Customer Psychology Project

Closed
Carbon Floor
Vancouver, British Columbia, Canada
Founder
(21)
4
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Operations Sales strategy Marketing strategy Social media marketing Media
Skills
content creation customer acquisition management digital content social media campaigns product lining marketing marketing strategies research psychology
Details

The main goal for the project is to use the education in Psychology to create outreach materials, contribute to customer psychology analysis, and develop a social media campaign to increase awareness of Carbon Floor and one of its product lines. This will involve several different steps for the students, including:


- Analyzing customer psychology and behavior to inform outreach materials and social media campaign.


- Creating outreach materials such as brochures, flyers, and digital content.


- Contributing to the analysis of customer psychology to inform marketing strategies.


- Developing a social media campaign to increase awareness of Carbon Floor and its product line.


- Depending on capabilities and skill set, creating content and videos for the outreach and customer acquisition efforts.


Deliverables

By the end of the project, students should demonstrate:


- Understanding of customer psychology and behavior as it relates to marketing and outreach.


- Creation of outreach materials and content for the social media campaign.


- Contribution to customer psychology analysis for marketing strategies.


- Development of a social media campaign to increase awareness of Carbon Floor and its product line.



Final deliverables should include:


- All created outreach materials and content.


- A report explaining the research and analysis conducted, as well as outcomes and recommendations for the social media campaign.


Mentorship

At Carbon Floor, we are committed to providing our interns with a supportive and enriching experience that equips them with valuable skills and knowledge. Completing an internship project with us means more than just fulfilling a requirement; it's an opportunity for growth, learning, and professional development. Here's how we ensure our learners receive the support they need to excel in their projects:


1. Comprehensive Onboarding: We start by providing a comprehensive orientation to familiarize interns with our company culture, values, and work environment. This initial training ensures that learners feel comfortable and confident from day one.


2. Clear Project Goals: Each internship project at Carbon Floor comes with well-defined goals and objectives. Interns receive a detailed project brief that outlines the scope, deliverables, and expected outcomes. This clarity helps them stay focused and motivated throughout the project.


3. Mentorship Program: Our interns are paired with experienced mentors who guide them through their projects. Mentors provide ongoing support, answer questions, offer feedback, and share their insights to help learners succeed.


4. Regular Check-Ins: We maintain an open line of communication with our interns through regular check-in meetings. These meetings provide an opportunity for interns to discuss progress, seek guidance, and share any challenges they may encounter.


5. Resource Access: We ensure that interns have access to the necessary resources, tools, and technologies required to complete their projects successfully. This includes access to relevant software, databases, and reference materials.


6. Skill Development: Interns are encouraged to participate in skill development workshops and training sessions hosted by our experts. These opportunities enhance their skill sets and provide hands-on experience.


About the company

Company
Vancouver, British Columbia, Canada
2 - 10 employees
Energy, Environment, Business services, Consumer goods & services

Carbon Consulting & ESG Advisory company, working in climate tech, cleantech, sustainability, decarbonization, nature-based solutions