Our project is open to individual students or groups.

Our e-commerce ecosystem connects consumers with their local producers and suppliers of fresh food and other artisanal products. We work with entrepreneurs and small businesses to help get their unique, high quality products more known by consumers. Our vision is to make fresh, unique and wholesome local products more available and accessible.

We would like to work with students in helping us support our businesses to succeed.

The particular challenge we are facing is how to effectively engage with new customers, and once engaged how we can best communicate our brand and offering to them. Some questions that could be answered in helping us face this challenge include:

• How do new customers discover us?
• What messaging works most effectively when reaching out to new customers?
• Does our digital marketing strategy communicate our brand effectively?
• What can be improved in our outreach and marketing process to attract the types of businesses and shoppers we’re looking for?
• What can be improved in our on-boarding and support processes to retain businesses and ensure their success?
• What can be improved in our sales funnel to improve conversion and increase purchases through the platform?
• What are some additional up-sell opportunities to increase revenue streams for our business?

Some tasks that could help us face this challenge include:

• Surveying potential customers and talking with focus groups.
• Identifying and evaluating potential customer profiles and markets.
• Developing value propositions and use cases for specific market segments.
• Analyze our social media and website and provide insights on improvements
• Analyzing sales and communications strategies and providing recommendations
• Developing a digital marketing campaign (including email marketing, search engine optimization, and social media outreach)
• Developing a strategic plan to drive online traffic, improve customer leads, and increase online sales
• Experiencing our current business development process and making recommendations for improvements
• Managing customer relations and making recommendations for improvements
• Creating a customer relations process that makes it easier to discover and support customers
• Discovering and innovating new revenue streams that fit within our existing business

We are looking for students who can provide:

• Attention to our real-world challenges
• Practical solutions to address our challenges
• Regular connections with our team members to understand and adapt to the effects of implemented solutions

We will provide a dedicated contact who will be available to answer emails and calls over the duration of the project.

We will be available to connect and provide feedback as necessary, as well as for information exchange.