Wouessi Inc., a leader in tech services, seeks to enhance its digital presence through engaging and high-quality content that resonates with its brand voice and values. The project involves creating a variety of content types, including blogs, website copy, social media posts, and email newsletters. Students will apply their classroom knowledge of digital marketing and content creation to produce materials that reflect Wouessi Inc.'s industry expertise. The goal is to provide students with hands-on experience in crafting content that not only informs but also captivates the target audience. This project will help Wouessi Inc. strengthen its digital marketing efforts while offering students a practical understanding of content strategy in a tech-focused environment.

Project Creation Considerations:

• Is the project goal clear to students?
• Yes, the goal of creating quality, relevant content is clearly outlined.
• Have you specified the required experience level?
• The ideal candidate should have experience in content writing, research, and digital marketing, but we welcome all levels.
• Can students reasonably complete the project within 60 hours over 2-8 weeks?
• Yes, the project scope is manageable within the timeframe provided.
• Does the scope allow students to understand the project's depth and requirements?
• Yes, the tasks and deliverables are clear and achievable within the given duration.

Project Scope and Expectations:

During this project, students will:

• Task 1: Research and write 3 blog posts about key industry trends, Wouessi's services, and client success stories.
• Length: 600-800 words per blog post.
• Deliverables: Fully written, SEO-optimized blog posts ready for publishing.
• Task 2: Create social media content (posts, images, captions) for 2-3 platforms (e.g., LinkedIn, Instagram, Twitter).
• Deliverables: Social media content calendar, images, and copy for posts scheduled to engage our target audience.
• Task 3: Write email newsletters promoting Wouessi Inc.'s services, company news, and thought leadership.
• Length: 2 email drafts per newsletter.
• Deliverables: Fully written and designed email newsletters (using Mailchimp or other tools).
• Task 4: Review and update Wouessi’s website copy to reflect our evolving services and industry insights.
• Deliverables: Updated website content that aligns with our branding and SEO best practices.

Final Deliverables:

• Deliverable 1: Three blog posts (600-800 words each), fully written and SEO optimized.
• Deliverable 2: A social media content calendar, including posts, captions, and images for various platforms.
• Deliverable 3: Two email newsletters with compelling subject lines, body content, and call-to-actions (CTAs).
• Deliverable 4: Updated website copy for at least two key service pages on Wouessi's website.

For students: To validate the completion of your work, please submit the deliverables as uploaded files on Riipen, along with a reflection note at the end of your project. These files can include Word documents, PDFs, images, presentations, or any other format appropriate for your work. We request tangible proof or a sample showcasing your completed work.

Benefits for Students:

By working on this project, students will:

• Develop essential content writing, digital marketing, and SEO skills.
• Gain practical experience working with a growing tech company in the AI and services sector.
• Enhance their portfolios with real-world content samples they can showcase to future employers.
• Learn about business communications, marketing strategies, and customer engagement in the tech industry.
• Have the opportunity to network and build relationships with professionals in digital marketing and business development.

Employer Commitment:

At Wouessi Inc., we are committed to providing mentorship to ensure students' success throughout the project. We will offer a minimum of 5 hours of mentorship per student, focusing on project feedback, skill development, and industry insights.

Examples of Mentorship:

• Regular Communication:
• We will communicate regularly through emails and project management tools (such as Trello or Slack) to keep track of progress and answer any questions.
• Scheduled Meetings:
• Weekly check-ins will be scheduled to discuss progress, review work, and provide constructive feedback. These meetings will take place via video calls or phone, depending on student preferences and availability.

Through this mentorship and support, we aim to ensure that students not only complete the project successfully but also gain valuable insights into real-world applications of content writing and digital marketing.