Website User Experience Evaluation and Design
Project scope
Categories
Communications Marketing strategy Information technologySkills
digital marketing branding marketing strategy communication data analysis
SCHC has grown considerably over the past few years. The diversity of our programs, multiple sites and the nature of many different communities within Scarborough has made it difficult to establish a presence. A dedicated Engagement, Outreach and Marketing Committee has been tasked to coordinate a consistent brand with effective outreach strategies across all of our communication channels. We require assistance in
1) evaluating the user experience (through various methodoligies) on our updated website to provide a positive client experience
2) analyzing our search engine optimization, google, and social media data to determine effectiveness towards established calls to action
3) recommend changes to enhance website to better satisfy our communication plan goals and
4) develop several landing pages (if applicable) to better align with strategic objectives.
About the company
Mission Statement
Providing accessible, equitable and transformational health and
social service choices, for the well-being of diverse communities.
Vision Statement
Ignite the strength of community
Scarborough Centre for Healthy Communities is an accredited comprehensive community health organization delivering a range of holistic health and wellness services from early years to end of life. We have been serving vulnerable residents (newcomers, visible minorities, families living with poverty, homelessness and unemployment) across Scarborough, who experience many barriers to access, for 47 years.
We are dedicated to meeting these health needs by addressing the physical, mental, social, financial and environmental aspects of our population through our community health, engagement and support services teams.
Our integrated and accessible programming focuses on primary health and disease prevention services, community engagement and wellness support, assisted living and home support services, a food bank, senior wellness and youth leadership activities, and mental health counseling and support. Our organization offers culturally competent programs in a variety of languages that reflect the populations we serve. Our work is driven by standards of excellence in the field and proven practices in our local landscape. SCHC employs approximately 250 staff, engages over 250 core volunteers and operates 42 distinct, integrated programs and services across 10 sites.
Social Media Channels
https://www.schcontario.ca/
https://www.facebook.com/ScarboroughCentreforHealthyCommunities/
https://www.instagram.com/schcontario/
https://twitter.com/schcont
https://www.linkedin.com/company/2065840/
Tik Tok: https://www.tiktok.com/@schcontario
YouTube: https://www.youtube.com/channel/UCQfmBN15I87X7otyJIylMyA