Agora Connections - Website Voice Optimization Project
Project scope
Categories
Branding & style guides Communications Market research Marketing strategy Social media marketingSkills
target audience style guides social media marketing web pages grammar brand identityProject Summary for Website Voice Optimization
Objective: To refine and enhance the voice of Agora Connections website, ensuring it aligns with the brand’s identity and effectively engages the target audience to improve user interaction and conversion rates.
https://www.agoraconnections.com/
Scope of Work:
- Content Revision: Optimization of all key web content including landing pages, product descriptions, the About Us section, Social Media marketing strategy, and customer testimonials.
- Product Pricing Package: Evaluate and modify the existing products offered.
- Voice and Tone Alignment: Standardization of voice and tone across the website and Social Media to reflect a consistent and brand-appropriate message.
- Boilerplate refinement, Website Way Finding, Web page content full overview
- Team Member Showcase page updates to new team members.
Agora Connections has rapidly evolved over the past 4 months and our website needs a facelift to represent these changes.
Square Space:
Our site is built and designed on Square Space site builder. We are looking for a student group to continue to build on our existing platform.
Key Deliverables:
- Rewritten and New Content: Update existing content and create new entries where necessary across specified web pages and sections.
- Style Guide: Development or update of a comprehensive style guide detailing voice, tone, grammar, and formatting guidelines.
- Team Showcase Page: We have expanded our team of developers and we would like to include each of the members on our page.
- Product Pricing Package: New product pricing with specific packages offered.
Final deliverables should include:
- All updated and new content for the specified web pages and sections.
- A comprehensive style guide detailing voice, tone, grammar, and formatting guidelines.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Quality educationAbout the company
Agora Connections is a contracting and consulting firm that specializes in Odoo development, web development, and process automation for small to mid-sized businesses. This branch of Agora leverages cutting-edge technology to enhance business efficiency and promote scalability. By offering customized digital solutions, Agora Connections is dedicated to helping businesses modernize their operations and increase their market competitiveness.
Services:
Agora Connections provides a diverse range of services to meet the needs of small to mid-sized businesses:
Odoo Development:
-Tailored Odoo ERP solutions to streamline business processes, integrate workflows, and support overall business management.
Website Development:
-Custom web solutions, from basic websites to advanced e-commerce platforms, designed to reflect the client’s brand and business objectives.
Process Automation:
-Advanced automation solutions to optimize operations, reduce manual effort, and boost efficiency.
Digital Transformation Consulting:
-Strategic guidance and expertise to lead businesses through digital transformation, ensuring they leverage technology effectively to meet their goals.
Business Model:
-Agora Connections operates on a flexible project-based and retainer model, allowing businesses to engage the firm for specific projects like Odoo implementation or website creation, or for ongoing services that include process optimization and technical support.
Target Market:
-Agora Connections primarily targets small to mid-sized businesses across various industries. The firm supports startups, established enterprises, and family-owned businesses seeking to enhance efficiency, improve online presence, and adopt new technologies.
Strategic Goals:
-Service Expansion: Continuously broaden the range of technology offerings, such as integrating emerging ERP technologies like Odoo.
Increased Market Penetration:
-Focus on expanding into underserved markets and industries, promoting digital transformation benefits.
Partnership Development:
-Build strategic partnerships with tech providers and specialists to offer comprehensive solutions tailored to clients’ needs.
Competitive Advantage:
Agora Connections stands out through:
Customized Solutions:
-Digital strategies tailored specifically for small to mid-sized businesses.
Expertise in Odoo and Agile Processes:
-A team skilled in the latest technologies, including Odoo ERP, ensuring rapid adaptation to market changes.
ROI-Focused Outcomes:
-Solutions that directly impact revenue growth, cost reduction, and operational efficiency.