SMART Campaign - Marketing strategy for cleantech devices
Project scope
Categories
Customer segmentation Lead generation Marketing strategy Social media marketing Marketing analyticsSkills
affiliate marketing target audience digital marketing project planning value propositions home health care market trend market research content creation competitive analysisThe main goal for the project is to develop and execute a comprehensive market penetration strategy for ClearAirDevice.ca, aiming to establish a strong presence in the market for innovative home, health, and wellness devices within the next 3 months.
This will involve several different steps for the learners, including:
- Conducting in-depth market research to identify target audience segments, competitors, and market trends.
- Analyzing customer needs, preferences, and pain points related to air purification devices.
- Evaluating competitor strategies, pricing models, and strengths/weaknesses to identify opportunities for differentiation.
- Defining ClearAirDevice.ca's unique value proposition (UVP) and brand identity.
- Developing compelling messaging tailored to target audience segments, highlighting key benefits and addressing pain points.
- Reviewing existing product offerings and identifying potential gaps or opportunities for expansion.
- Determining competitive pricing strategies that balance profitability with affordability and value perception.
- Developing a multi-channel digital marketing strategy encompassing email marketing, content creation, and social media.
- Identifying potential strategic partners, such as influencers, bloggers, or complementary businesses, to expand reach and credibility.
- Establishing affiliate marketing programs to incentivize partners to promote ClearAirDevice.ca products.
By the end of the project, learners should complete the following list of activities:
- Market research report identifying target audience segments, competitors, and market trends.
- Brand positioning strategy including UVP, brand identity, and compelling messaging.
- Product offering and pricing strategy with potential gaps or opportunities for expansion.
- Digital marketing campaigns plan encompassing email marketing, content creation, and social media strategy.
- Partnerships and collaborations plan outlining potential strategic partners and affiliate marketing programs.
Final deliverables:
- A comprehensive market penetration strategy report outlining all the above deliverables and the structured approach to achieve ClearAirDevice.ca's goal of market penetration.
- A presentation summarizing the key findings and recommendations from the project plan.
Alongside providing professional memberships to essential platforms, we actively engage with interns for check in meetings, and provide access to industry-standard tools with personalized mentorship, we empower interns to thrive and contribute meaningfully to our shared goals.
Supported causes
Good health and well-beingAbout the company
In light of current environmental challenges, numerous studies have revealed alarming levels of contaminants in our soil, food, and water, posing significant threats to our health. Motivated by this, our journey to reduce toxic loads and promote sustainability took root.
While scientific and clinical documents highlight over 100 benefits and uses for ozone technology, the existing machines are often expensive, bulky, and primarily tailored for agricultural, industrial, and clinical settings. This limitation left us feeling both frustrated and concerned.
The pivotal question arose: "How can we effectively eliminate contaminants and toxic loads from our daily essentials, such as food and water?" The answer emerged in the form of Aqueous Ozone – a safe, daily-use ozone water solution that can be applied in occupied spaces. Not only does it showcase remarkable efficiency in water and food sanitization, but medical and FDA reviews have also underscored its effectiveness in eradicating and controlling SARV-CV19.
In response to this need for accessible and sustainable solutions, ClearAir Device was established in October 2021. Our primary goal is to empower everyday individuals to harness the cost-saving benefits of ozone purification (O3) as a powerful tool to combat contamination in their health and living spaces. Join us on our journey towards a healthier, more sustainable future.