Children First Canada is launching the Future is NOW: an inaugural event to celebrate Canada's Top 10 U18 Changemakers. The event is taking place on May 7, 2024, in Toronto, ON. We require a social media marketing plan to build awareness about the event, promote nominations for the awards, drive ticket sales/registration, and showcase the youth receiving the awards.

We would like to work with students to design and implement a new social media marketing campaign for the Future is NOW event.

This will involve several different steps for the students, including:

• Familiarizing themselves with our organization, the event's goals, the social media campaign goals and target market.
• Identifying social media channels and strategies suitable for our organization and this event.
• Planning types of campaign content to create for each channel.
• Identifying metrics to monitor throughout the campaign.
• Creating a social media content calendar that outlines important steps in the campaign.
• Recommending social media management tools to schedule our content.
• Implementing the social media plan.
• Measuring the campaign's impact.
• Adjusting the campaign as needed to maximize the reach and impact.
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By the end of the project, students should demonstrate:

• Understanding of our organization and the event's goals
• Identification of suitable social media channels and strategies
• Identification of types of campaign content to create
• Recommending social media management tools
• Identification of metrics to monitor the campaign’s success
• Creation of a social media content calendar to organize the campaign
• Measurement of the campaign's impact.

Final deliverables should include

• A final report with a social media content calendar.
• Scheduling social media content calendar.
• Managing social media campaign engagement.
• Campaign impact report.
• A 10-minute presentation on the campaign's impact.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and social media marketing
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.