Ohio University
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SEO and Social Media Strategy Manager

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Standout Boutique
Standout Boutique
Vancouver, British Columbia, Canada
Parisa Padidar
Parisa Padidar
Founder/Designer
(11)
3
Project
Academic experience
80 hours per learner
Learner
British Columbia, Canada
Intermediate level

Project scope

Categories
Market research Marketing strategy Visual arts
Skills
search engine optimization canva (software) digital marketing brand awareness keyword research google snapseed social media strategy social media content social media marketing
Details

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline:
  • Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase engagement of followers/likes and share
  1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  2. Creating engaging content for prominent media websites
  3. Working with tools and programs such as Canva, Shopify, Snapseed and Square.

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

  • "Being the top-ranked result for the keywords 'Handmade Jewelry Vancouver & Canadian Jewelry Brand'"
  • Increase brand awareness across Canada

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Deliverables
No deliverables exist for this project.

About the company

Company
https://standoutboutique.com/
Vancouver, British Columbia, Canada
2 - 10 employees
Consumer goods & services

Our mission at Standout Boutique is to create timeless pieces of jewelry that celebrate individuality, beauty, and self-expression. We are committed to crafting high-quality, sustainable, and ethically-made jewelry that empowers our customers to feel confident and unique in their personal style.

Our passion for design and craftsmanship is reflected in every piece we create, whether it's a delicate necklace, a bold statement enamel ring, or a pair of elegant earrings. We strive to use only the finest materials, including 18-24K gold plated and 925 Sterling Silver and responsibly sourced gemstones, to ensure that each piece of jewelry is as beautiful as it is meaningful.

At Standout Boutique, we believe that jewelry is not just an accessory, but a reflection of our personalities and life experiences. That's why we are dedicated to creating pieces that enhance your style and tell your story. We are committed to providing exceptional customer service.

Website: http://www.standoutboutique.com
Instagram: https://instagram.com/standoutboutique