Strategic Prospecting Plan

Closed
Motivated by Nature
Calgary, Alberta, Canada
Project
Academic experience
80 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Communications Market research Sales strategy
Skills
sales prospecting target market sales research
Details

Positions available: 2

To continue growing, we need assistance developing an outreach process to reach small, medium and large corporations. We would like assistance on a plan that guides us in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market.

This project may include, but is not limited to:

  • Messaging succinct to corporations
  • Identify corporations that would be open to this
  • Find out the right channels to advertise through social media
  • Ensure consistent messaging across all social media platforms
  • Get traction so that its a pull, not a push, so companies reach out to us and not to them
  • Target: small, medium and large corporations
  • Creating a succinct video that is targeted to corporate points of contact
  • Prospecting strategy to know who is best to reach out to

The final project deliverable is a report including research, analysis, and recommendations. It should assist us in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

Deliverables
No deliverables exist for this project.
Mentorship

Weekly calls

About the company

Company
Calgary, Alberta, Canada
0 - 1 employees
Hospital, health, wellness & medical

For over 11 years, I worked in the corporate world doing team building, public speaking, negotiating, marketing and sales. I took a total leap of faith after having life-changing wake-up calls and left the corporate world to start my own company, Motivated by Nature. I am a huge advocate for the benefits of connecting with nature and the lessons she teaches with such ease and grace. This is done through my ONLINE Nature Challenges, Inspirational Speaking, Workshops and Award-Winning Children’s book.