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Sports & Rec Org Strategic Analysis

Closed
YMCA of South Hampton Roads
YMCA of South Hampton Roads
Chesapeake, Virginia, United States
Amelia Baker
Amelia Baker
Chief Marketing Officer
2
Project
Academic experience
120 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Information technology
Skills
business analysis business analytics business strategy data analysis
Details
Many competitors are mirroring YMCA values and benefits in their advertisement and some of their facility amenities. The Y has always been "for all" which means we provide a fairly comprehensive list of programs and services to benefit the entire community.The focus area of this project could be any of the following areas as all are of high importance to our organization. Review of product line and recommendation of services to add and/or eliminate that will allow the Y to maintain true to mission and provide superior delivery of service to differentiate itself from the competition.Evaluation of marketing expenditures and development of measurements to assist the team in what marketing channels to invest in, what to invest more/less in, types of advertising, areas of focus to advertise for.Competitive analysis and evaluation of child care program (summer camp and school-age child care) to assist in pricing structure, services that should be included/discarded, how to maximize the child care portion of the YMCA's service portfolio. Evaluation of membership and recommendations to differentiate the Y from other competitors in the marketplace.

The final deliverables for this project will be determined based on your organization's needs in the initial set of meetings with the instructor.

The group of student-consultants will spend approximately 120 hours on your project.

Deliverables
No deliverables exist for this project.

About the company

Company
https://www.ymcashr.org/
Chesapeake, Virginia, United States
Unknown industries

Welcome to the Y. We're an inclusive organization of men, women and children joined together by a shared commitment to nurturing the potential of kids, promoting healthy living and fostering a sense of social responsibility.

Each YMCA location is governed by a volunteer board of community leaders. Our charitable mission allows Y programs and services to be available to all members of our community, regardless of their ability to pay. Join your friends and neighbors at the Y and experience how we fulfill our mission to put Judeo-Christian principles into practice through programs that build healthy spirit, mind and body for all.