Why Should You Join? This project is designed to let students like you use their knowledge of marketing strategies, digital tools, and consumer behavior to help a dynamic company expand its reach. You’ll be working directly with Judith Silverthorne, CEO and producer at Silverlight Productions, to enhance the marketing efforts for their books and documentaries.

What’s in It for You?

• Real-World Experience: Apply what you've learned in class to create compelling marketing strategies that drive results.
• Build Your Portfolio: Create professional marketing materials like social media posts, email templates, and promotional graphics.
• Team Collaboration: Work alongside fellow marketing students to conduct research and implement outreach strategies.
• Networking Opportunities: Engage with industry contacts and educational facilities to help Silverlight Productions grow its audience.
• Presentation Skills: Deliver a final presentation showcasing your research, strategies, and the outcomes of your outreach efforts.

Key Tasks You’ll Tackle:

• Conducting research to identify key contacts and potential partners in the education and library sectors.
• Developing marketing materials for social media, email campaigns, and outreach efforts.
• Planning and executing outreach activities, and analyzing the impact of your work.
• Presenting your findings and materials in a final presentation that summarizes the entire project.