The primary objective of the "Internal Social Media Videos" project is to create engaging and informative video content that aligns with Twelverays' brand identity and marketing goals.

These videos will be used across various social media platforms to increase brand awareness, engage with the audience, and drive traffic to Twelverays' website or services.

Not mandatory, but nice to have

1. Content Strategy: Develop a comprehensive content strategy that outlines the types of videos to be created, target audience, and key messaging.
2. Scriptwriting: Write scripts for each video, ensuring they are concise, engaging, and aligned with the brand voice.
3. Storyboarding: Create storyboards to visualize the flow and key elements of each video.
4. Resource Allocation: Identify and allocate resources such as cameras, lighting, and editing software.
5. Filming: Execute the filming process, ensuring high-quality audio and video.
6. Editing: Edit the raw footage to create polished videos that are ready for publishing.
7. Graphics and Effects: Add any necessary graphics, text overlays, or special effects to enhance the video content.
8. Review and Feedback: Conduct internal reviews to gather feedback and make necessary revisions.
9. Social Media Optimization: Optimize the videos for different social media platforms, including creating different versions or snippets if necessary.
10. Publishing: Schedule and publish the videos across Twelverays' social media channels.
11. Performance Tracking: Monitor key performance indicators (KPIs) such as views, engagement rate, and click-through rate to measure the success of the videos.

1. Orientation: Provide an initial orientation session to introduce learners to Twelverays' brand guidelines and project objectives.
2. Resource Access: Ensure that learners have access to all the necessary resources, including cameras, microphones, and editing software.
3. Weekly Check-ins: Conduct weekly meetings to review progress, address challenges, and provide constructive feedback.
4. Technical Support: Offer technical guidance for video editing, filming, and other technical aspects.
5. Expert Workshops: Arrange workshops or webinars with industry experts in video production and social media marketing.
6. Collaboration Tools: Utilize tools like Slack for real-time communication and a project management tool for task tracking.
7. Review Mechanism: Implement a review process for quality assurance before publishing the videos.
8. Analytics Dashboard: Provide access to an analytics dashboard for tracking video performance.
9. Final Presentation: Allow learners to present their completed videos and discuss the insights gained from the analytics.