Marketing Team
Project scope
Categories
Market research Competitive analysis Market expansion MediaSkills
target audience vertical farming marketing marketing planning technology sales go-to-market strategy market research purchasing scriptingWe are developing a Marketing Plan to create 200 Farms in the next 2 years.
The plan is designed to market the following products:
- Technology Sales of our Indoor Vertical Farming Hardware
- Herbs, Greens, and Small Vegetables
Our Target Audience is:
- Licensees of our technology
- White Label purchasers of our equipment
- Distributors who will purchase our Herbs, Greens, and small vegetables
- Retail stores (Giant, Sobeys, Ralphs, Costco, Wal-Mart, small retailers ) who will purchase from the distributors
- Food Service (MacDonald's, Panera, small retailers) folks who will purchase from the distributors
- Food Manufacturers (Pickle makers, pesto makers, etc)
- Consumers
Our Go To Market strategy includes:
- Social Media with micro-influencers
- Press relaseas
- Web
We have created a general marketing plan, in which general outlines are presented. As we work in versions, there is always work to be done.
Some example deliverables that students can complete may include, but are not limited to:
- Market research & analysis
- Brand development
- Content creation
- Social media marketing
- Video script/recordings/podcast
- Animation
We operate using Agile Project Management.
We work in sprints working through User Stories connected to Epics.
(Google is your friend... start with "Agile Project Management JIRA:
Skills students will develop:
- Project management
- Communication in a virtual environment
- Familiarity with tools like Discord, Google Drive and JIRA
- Taking responsibility
- Presentation skills for a business environment.
During this internship, students are treated as equals. We value their opinions and ask them to present their opinions so we can discuss the topics and potentially adapt our marketing plan accordingly. With the main benefit of seeing all aspects of a marketing plan and how it is developed, whilst giving interns the freedom to develop their skill set.
Discord for ad-hoc communication.
- Feedback on work
- Communication via email or discord
- Zoom/Discord Meetings
- Access to company resources as needed
About the company
We are an Indoor Vertical Farming company. Check our website http://LocalGrownSalads.com.
We love working with Riipen Students.
We work with students from all around the world. In fact we say that the sun never sets on Local Grown Salads.
(Its true and its a pun on our Indoor Vertical Farming Technology)
We have ongoing relationships with Arizona State University, U of Texas, RMIT in Australia, University Canada West, to name a few..
We work with individuals or teams (typically doing a capstone)
We provide a Virtual work environment using Agile (using JIRA), Discord, AWS, ReTool, React Native, Postgres to name some of our tools.
Zoom, and other tools.
Students can expect
1) Mentoring
2) international Networking
3) An environment to learn and prepare themselves for a career.
3) a reference letter