Our Current Challenge:

Our team is looking for a Marketing Strategist Student to research, create and implement a PR Strategy Plan for our different market demographics, working in a collaborative project for the real-world marketplace.

This is an excellent opportunity for a student interested in working together to work alongside, and independently with the President, and Chief Wellness Officer of our start-up to create one significant project deliverable.

The primary project requirements include:

Create and implement a PR Strategy Plan:

1. Innovative ideas, content writing, and strategies to determine relevant presentations for bringing our start-up to market.
2. Creative and current ideas to link to our overall business objectives and marketing strategy.
3. Clearly state our objectives and the key messages we want to convey in the marketplace
4. Identify and target our audience.
5. Be supported by tactics set out
6. Digital strategy documents that outline:

• Each Executive, Team, and team members role
• Where we fit in: Social Media, and all other mediums: Print, Digital, Radio, Television
• Timeline with weekly updates, and completion of milestones for presentations and content writing.
• Content Calendar Execution: Timely deployment of all our communications, content, graphics for each individual onboarding strategy to drive maximum traffic to our site

Working with tools and programs such as PowerPoint, Word, knowledge of design tools, social media platforms, other medium platforms

Our Desired Outcome:

We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve:

• To help onboard our B2B market and achieve being the top-ranking corporate global wellness platform.

This is a great project for students to prove their communications skills, alongside their digital graphics expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

- We will provide

• Provide a dedicated contact who is available to answer periodic emails or phone calls over the project's duration to address students' questions and concerns.
• Dedicated contact will be available for a quick phone or virtual call to initiate your relationship and confirm your scope as an appropriate fit for the course—approximately 30 minutes.
• The Executive Team will be available for a short project kick-off with students (virtual conference call) to introduce the company and project goals—approximately 60 minutes.
• The Executive Team would be available for all sessions where student groups present their findings and recommendations—Virtual conference call.