Exera Solutions Inc. is launching the world’s first AI-driven business intelligence platform tailored for Human Resources. The platform aims to revolutionize HR analytics by providing real-time insights and predictive analytics to improve workforce management. However, to maximize its impact and reach, a robust social media strategy is essential. The project involves providing comprehensive social media support that aligns with the platform's innovative features and target audience. Learners will analyze current social media trends, identify key platforms for engagement, and create content that highlights the platform's unique capabilities. The goal is to increase brand awareness, drive user engagement, and establish a strong online presence for the platform.

The project deliverables include a detailed social media strategy outlining key platforms, content types, and posting schedules. Learners will also create a series of social media posts and a content calendar for one month. Additionally, a report analyzing the potential reach and engagement metrics for the proposed strategy will be provided. This will ensure that Exera Solutions Inc. is effectively promoting their AI-driven HR platform on social media.