Google Analytics setup, deploy & monitoring for Hopper Video Platform
Project scope
Categories
Data visualization Data analysis Digital marketing Marketing analyticsSkills
hoppers sales funnel google analytics key performance indicators (kpis) conversion tracking user research behavioral analytics a/b testing usability dashboardThe main goal of this project is to seamlessly deploy Google Analytics across Hopper Video's core website and all relevant portals. This comprehensive integration will unlock a wealth of data on user behavior and platform engagement, empowering us to optimize experiences, improve performance, and ultimately drive growth. By strategically placing tracking codes and analyzing user journeys across different touchpoints, we'll gain invaluable insights into how users interact with Hopper Video, where to focus our efforts, and how to make the platform even more intuitive and effective. Ultimately, this project is about harnessing the power of data to elevate Hopper Video and make it the ultimate destination for creating impactful personalised videos.
Unleashing the Power of Google Analytics for Hopper Video!
Mastermind the Tracking:
- Install Google Analytics tracking code across the Hopper Video website and relevant portals.
- Configure conversion tracking and key performance indicators (KPIs) aligned with Hopper's goals.
- Implement custom dimensions and metrics to analyze specific user interactions.
Unleash the Data Deluge:
- Set up dashboards and reports to track user behavior, website traffic, and campaign performance.
- Analyze user journeys across different platforms and content types.
- Identify conversion funnels and pinpoint potential bottlenecks.
Become a Buzzworthy Optimizer:
- Generate data-driven recommendations for improving website usability, content engagement, and conversion rates.
- Test and refine website elements based on A/B testing and user feedback.
- Present findings and insights to the Hopper Video team in engaging and actionable reports.
Stay Sharp, Stay Buzzing:
- Monitor industry trends and best practices in Google Analytics implementation and optimization.
- Research and recommend new tools or integrations to enhance data collection and analysis.
- Continuously learn and adapt to ensure the Google Analytics setup remains accurate and effective.
Mentorship : Work directly with the CEO, answering questions, providing feedback, and offering expert insights throughout the project.
Collaboration : troubleshoot challenges, and learn from each other's experiences.
Open Communication Channels: We have open communication channels for you to ask questions, suggest ideas, and receive timely support from the Hopper team
About the company
Hopper is a video personalisation platform that automates the creation of unique, customised videos. It allows businesses to produce highly engaging video content tailored to individual audiences, enhancing their marketing efforts.
Hopper operates as a managed service, meaning we take a hands-on approach to ensure the success of your projects. We collaborate closely with you throughout the process, actively engaging with your needs and goals. This collaborative partnership allows us to tailor our services to fit your unique requirements and ensures that we're fully aligned with your vision. At Hopper, we're not just a technology provider but a dedicated team working in tandem with you to achieve the best possible results.