Smartertech for Development is seeking innovative ways to enhance its sister company, Ces't Bio Silk's online shop and social media presence using artificial intelligence. The primary goal of this project is to increase sales by optimizing user experience and engagement through AI-driven solutions. Students will analyze current online shop and social media performance metrics to identify areas for improvement. They will then develop and implement AI-based strategies to personalize user interactions, recommend products, and automate social media content scheduling. The project will also involve testing and evaluating the effectiveness of these AI solutions in real-time scenarios. By applying classroom knowledge in AI and data analytics, students will gain practical experience in enhancing digital marketing strategies.

- Analyze current online shop and social media performance.

- Develop AI-driven strategies for user personalization and product recommendations.

- Implement automated social media content scheduling.

- Test and evaluate AI solutions for effectiveness in increasing sales.

The project deliverables will include a comprehensive report detailing the analysis of current performance metrics and the proposed AI-driven strategies. Students will also provide a functional prototype of the AI solutions implemented, along with a presentation showcasing the results and effectiveness of these solutions in enhancing sales and user engagement. Additionally, a set of recommendations for further optimization will be included.

- Comprehensive report on performance analysis and AI strategies.

- Functional prototype of AI solutions.

- Presentation of results and effectiveness.

- Recommendations for further optimization.