Community Engagement Enhancement for Research Dissemination
Project scope
Categories
Communications Community engagement Event planningSkills
content creation marketing communications planning digital content promotional materials needs assessment communication strategies public relations research social mediaIntegrated.Travel Research and Development, a non-profit organization, aims to improve community engagement as it commissions and releases transportation, technical, and socio-economic studies into the public domain. The challenge lies in effectively reaching and involving diverse community members to ensure that the research has a meaningful impact. The goal of this project is to develop a comprehensive strategy that leverages digital platforms, social media, and community events to enhance public awareness and participation. By applying classroom knowledge in marketing, communication, and public relations, learners will create a plan that not only disseminates information but also fosters active community involvement.
Key tasks include:
- Conducting a needs assessment to understand community engagement gaps.
- Developing a multi-channel communication strategy.
- Creating content and promotional materials.
- Planning and proposing community events or webinars.
The project will result in a detailed community engagement strategy tailored to Integrated.Travel Research and Development's needs. Deliverables include:
- A comprehensive report outlining the engagement strategy.
- A set of digital content and promotional materials.
- A proposed schedule and plan for community events or webinars.
- Metrics and methods for evaluating the effectiveness of the engagement efforts.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Climate actionAbout the company
“Rail for All” Approach
At Integrated Travel, our goal is to promote transportation equity for all individuals. Through our Integrated Travel approach, we strive to offer accessible and affordable transportation options, irrespective of income or background. By fostering connections between communities and promoting sustainability, we aim to create a future where transportation is fair and inclusive for everyone in Alberta.
We have a special focus on serving underserved communities, including indigenous and rural areas. Our dedication to transportation equity extends to these communities as well.
Our “Rail for All” Approach:
We advocate for a practical and equitable approach to addressing transportation and environmental challenges in Alberta through the implementation of Rail for All. Our focus is on utilizing new technologies on existing rail infrastructure, with the goal of promoting sustainability and responsible transportation.
Rail for All refers to the use of sustainable and cost-effective transportation methods that benefit the communities they serve. In the context of regional rail, this means retrofitting rolling stock and locomotives on existing infrastructure to increase efficiency and reduce environmental impact.
While high-speed rail may be exciting and receive media attention, it is not always the most responsible mode of transportation or investment. The construction and maintenance of high-speed rail lines can be extremely expensive, and the economic impacts may not always align with the needs of the communities they serve.
On the other hand, implementing Rail for All through the retrofitting of existing infrastructure is a more cost-effective and responsible option. It still provides a fast mode of transportation that can bring significant benefits to communities and the environment.
Integrated Travel is a not-for-profit organization that advocates for the needs of rail passengers, prioritizing regional concerns over provincial and international boundaries. To drive change, Integrated Travel collaborates with infrastructure and transportation as well as community stakeholders and supporters. stakeholders to strengthen relationships and bring economic, environmental, and equity benefits to all citizens of Alberta. We advocate for regional inter-municipality transportation network that provides seamless, door-to-door connectivity to everyone in the region. We are not a policy organization - we are a collection of professionals who beleive in building prosperity with equality.
Integrated Travel is looking to reestablish safe, reliable, and sustainable passenger rail service in the province. The goal is to increase opportunities and contribute to the health and well-being of people across Alberta.
Integrated Travel believes that a comprehensive passenger rail network, seamlessly connected to other modes of transportation, will yield significant benefits for the region's economy, environment, and more importantly, transportation equity.
Since 2019, Integrated Travel has been actively engaging, educating, and energizing the public, elected officials, businesses, and local leaders. This is accomplished through outreach efforts, Train Treks, presentations for legislators and communities, advocacy work, soliciting support resolutions and letters, publicity initiatives, coalition building, and event planning.
Integrated Travel is a not-for-profit organization that advocates for the needs of rail passengers in Alberta. We prioritize regional concerns and collaborate with infrastructure, transportation, and community stakeholders to bring economic, environmental, and equity benefits to the region. Our goal is to reestablish safe, reliable, and sustainable passenger rail service in the province, contributing to the well-being of people across Alberta. We believe that a comprehensive passenger rail network, connected to other modes of transportation, will have significant positive impacts on the region's economy, environment, and transportation equity. Since 2019, we have actively engaged the public, elected officials, businesses, and local leaders through various initiatives to raise awareness and support for our cause.