Customer Research Project

Closed
Areli Beauty Inc.
Calgary, Alberta, Canada
Employer
(3)
4
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
UX design Market research Project management Competitive analysis
Skills
user research research
Details

We are looking to have students conduct customer research, create customer persona, segment and also create a customer journey for our natural skincare brand.

  • Conduct customer research
  • Customer Segmentation
  • Create the customer journey
  • Writing the user research plan
Deliverables
  • User research plan
  • Customer personas and segments
  • Final presentation and analysis of the research
Mentorship

Students will connect directly with the employer for mentorship and support throughout the project.

About the company

Company
Calgary, Alberta, Canada
Cosmetics & beauty

Areli Beauty is an all-natural plant based skincare brand on a mission to make clean beauty accessible to all. Our brand is built upon a self love approach to beauty and wellness. Areli Beauty currently offers a range of body scrubs, lotions and oils.