Strategic Plan to Present Unique Rent-to-Own Housing Proposition to University Students and Their Families (1)
Project scope
Categories
Communications Marketing strategySkills
presentation business consulting communicaton business strategy marketing strategyWe'd like students to focus on two areas:
1. Be a focus group for our unique rent-to-own proposition.
Our market research indicated a high correlation between our inter-generational cultural element and its progressive values of inclusion and diversity, and higher education. So university grads of all ages are our target market for a unique form of condominium living.
We need this rent-to-own program to ensure participation by the younger age cohort. The main focus is to test and refine the way we present and explain it to young, well educated aspiring homeowners.
2. Be our business strategy and marketing advisory team.
Our brand, and especially its rent-to-own program, are meant to appeal to the corporate social responsibility agenda of real estate developers. We need the developer to partner with us to provide what the community needs in this time of an affordable housing crisis.
Also, the brand needs to be presented to city councils, mayors and planners. We need to communicate different aspects of this program including ethical considerations.
About the company
Carpe Diem is mixed generation housing for progressive thinkers. Everyone belongs and contributes, just by being themselves.
First up, we need the Live to OwnTM program to ensure that young first home buyers can get into home ownership and join our inter-generational urban housing projects. Live to OwnTM is both a financial product for families (the “Bank of Mom and Dad”) helping their kids with their housing, and a marketing service to developers and investors that brings them ideal tenants for rental property. The next and final step in developing the Live to OwnTM program is the online and mobile-friendly Calculator that will instantly show an applicant how they can rent with an attainable option to purchase and a share of rising equity in the home of their choice.