WellyTails WellyChef NutriCura UK Market Entry
Closed
Guelph, Ontario, Canada
Project
Academic experience
60 hours per learner
Learner
Anywhere
Advanced level
Project scope
Categories
Market research Operations Project managementSkills
competitive analysis international expansion international business strategy consumer research market researchWe need insights to help us to determine if we should be working with UK pet products distributors and brick and mortar pet specialty retailers or to do a D2C ecommerce play with AMAZON.UK for WellyTails and WellyChef Brands.
We need insights to help us to determine how best to sell in NutriCura to UK small animal veterinary clinic practitioners. Do we use veterinary pet products distributors or do we do a B2B marketing plan
Entry strategies and strategic direction for two unique however related pet channels in the United Kingdom.:
No deliverables exist for this project.
About the company
Company
WellyTails manufactures in our own Ontario facility premium pet food base mixes, natural pet health supplements, pet treats and pet food toppers.