SEO & CRO for Boosting Customer Base and Order Frequency
Project scope
Categories
Digital marketing Lead generation Search engine optimization Copy writing Marketing strategySkills
conversion rate optimization customer engagement copywriting customer acquisition management web traffic blogs email marketing search engine optimization user experience (ux) boostingThe main goal of this project is to boost the paid order and customer base for INSPIRELY | STEAM Education, as well as to increase order frequency and average order value. This will involve several different steps for the students, including:
- Researching and implementing Search Engine Optimization strategies to increase online visibility and attract more potential customers.
- Refining the existing website layout, design, and copywriting to increase conversion rate optimization (CRO) and create a seamless user experience.
- Developing and executing digital and email marketing campaigns to engage with existing customers and attract new ones.
- Review existing blogs and optimize them for driving traffic.
By the end of the project, students should complete the following list of activities:
- A comprehensive report detailing the implemented Search Engine Optimization strategies and their impact on website traffic and customer acquisition.
- Redesigned website layout, design, and copywriting that has been tested for maximum conversion rates.
- Executed digital and email marketing campaigns with measurable results in terms of customer engagement and new customer acquisition.
Final deliverables:
- A presentation summarizing the project findings and the impact of the implemented strategies on boosting the customer base and order frequency.
- Participating student will get access to INSPIRELY Shopify Website
- Digital email marketing tool such mailerlite
- Artificial Intelligence based SEO tools, Google Analytics, Google Search Console.
- On the job feedback and training.
Supported causes
Quality educationAbout the company
INSPIRELY students learn through project based challenges, hands-on experience and self discovery. Our unique approach to personalized education helps students develop the skills and confidence to make a difference in the world.
We serve the need of quality education. Our programs support future skilled force and building healthy community. We collaborate with educators, parents, and influencers, we're committed to shaping the thinking orbit of young minds with the skills and mindset they need to excel. From school teachers, not for profit organization leads, community leaders to corporates with CSR initiatives, our circle grows with every success story.
If you're passionate about education, innovation, and making a difference in the world, we want to hear from you. Whether you're a skilled a marketer, designer, creative copywriter, or a talented individual with other valuable skills, we welcome your contribution to our growing team.
Send us your resume and portfolio, and let's explore how we can work together to build a brighter future for children.