The main goal for the project is to build brand awareness for 171 Electric Bike Company, increase sales, improve user experience, and generate leads for 171 Electric website. This will involve several different steps for the learners, including:

-Google merchant & Google analytics optimization and seo

- Analyzing the current user experience of the 171 Electric website.

- Identifying areas for improvement in the website's user interface and overall experience.

- Developing strategies to drive sales and generate leads through the website.

- Implementing changes to the website based on the analysis and strategies developed.

- Testing the website's new user experience and sales-driving features.

- Measuring the impact of the changes on sales and lead generation.

By the end of the project, learners should complete the following tasks:

- Analysis of the current user experience of the 171 Electric website.

- Report on identified areas for improvement in the website's user interface and overall experience.

- Strategies for driving sales and generating leads through the website.

- Implementation of changes to the website based on the analysis and strategies developed, i.e. implement user-friendly features such as clear call-to-action buttons, intuitive menus, and mobile responsiveness.

- Testing results and impact measurement of the changes on sales and lead generation.

Final deliverables should include:

- A detailed report on the analysis, strategies, and implementation of changes.

- A presentation outlining the impact of the changes on sales and lead generation.

-Generate regular reports highlighting key metrics and progress towards objectives.

-Provide actionable insights based on data analysis to continuously improve website performance and marketing strategies.

In supporting students to complete their project, the 171 electric bike businesses with two employees each can offer valuable resources and opportunities:

• Industry Expertise: Employees can provide insights on electric bikes, manufacturing processes, and business operations, enriching students' learning experience.
• Networking Opportunities: Students can network with industry professionals through these businesses, creating potential collaborations and opening doors for future career prospects.
• Real-world Experience: Working closely with these businesses allows students to gain hands-on experience in a professional setting, preparing them effectively for the challenges of the industry.