Denver Zen Den is a recent brick-and-mortar wellness center dedicated to providing healing experiences using light, sound, and vibration.

Our goal of a Business Analytics project is to leverage data-driven insights to improve the operational efficiency, customer satisfaction, and overall business performance of Denver Zen Den. We want to analyze various business aspects using advanced analytics techniques to support strategic decision-making and drive growth.

- Gather data from various sources, including customer feedback, service usage, and marketing campaigns.

- Integrate and clean data to ensure consistency and accuracy for analysis.

- Analyze key performance indicators (KPIs) to assess the current state of the business.

- Identify trends, patterns, and correlations within the data to uncover insights into business performance.

- Conduct customer segmentation analysis to understand different customer groups and their behaviors.

 - Identify high-value customers and develop strategies to enhance their engagement and satisfaction.

- Analyze operational processes to identify bottlenecks and inefficiencies.

- Provide recommendations for process improvements and cost-saving measures.

- Evaluate the effectiveness of current marketing strategies and campaigns.

Learners will connect directly with the founder of the company for mentorship and supervision throughout the project.

• Access to Resources: Provide learners with access to relevant data, documentation, and tools necessary.
• Subject Matter Expertise: Assign experienced data professionals as mentors to guide learners in understanding our support environment, identifying pain points, and developing effective solutions.
• Collaboration Opportunities: Facilitate collaboration between learners and team members to gather insights, validate recommendations, and ensure alignment with organizational goals and standards.
• Technical Guidance: Offer technical assistance and guidance to learners during the implementation phase, helping them overcome challenges, troubleshoot issues, and ensure successful deployment of new solutions.
• Feedback and Review: Regularly review project progress, provide constructive feedback on proposed recommendations and implementation efforts, and offer insights for continuous improvement.