Social Media Content Creation
Project scope
Categories
Graphic design Communications Digital marketing Social media marketing Marketing analyticsSkills
target market canva (software) facebook content blog posts content strategy social media strategy social media content social media templates researchTo get back on track with our social media strategy and integrate our posting schedule and our course launches, our community involvement and upcoming events, workshops, trainings and retreats. We had a bit of a setback the past few months and could use an inspired student or 3 to help us get our mojo back. We have great things going on and we are growing. If we find the right person we will hire for the next quarter.
We would like to create a 3 months of posts and new templates for recurring posts.
- Get to know our social media, target market, brand, be able to interpret our brand into community on social media
- Using our brand & existing templates, colours, type face, & content strategy create folders of each of the following categories of posts in Canva.
- Teachers Corner, 12 posts about our teachers for tictok, Instagram
- Yoga Therapy Research, 12 posts posts for Instagram, our Facebook group, twitter
- Yoga Therapy Experts - 12 quotes, add to exiting photos for yoga therapy experts
- 12 blog posts that exist, create 12 Instagram & Facebook posts, link back to the full blog
- raw yoga class footage, create 12 reels of short yoga experiences, Instagram, Tictok
- 12 posts for yoga lifestyle, create a story for Instagram, Facebook, LinkedIN
- 14 posts for the upcoming Atlas Yoga School Podcast - one/episode - season 1.
- 12 posts w/ Denise, share her personality in Instagram, Facebook Group, Tictok
- 12 event posts
- Use Later.com to schedule all posts, track & discuss metrics
- fix the links in bio
- orientation meeting to get to know our team and our communications style and company culture
- orientation to our brand and social media strategy
- set goals and objectives that are reasonable for the project and the person
- some of the posts are created and just need to be put together and some will need to be started from scratch - we will discuss and provide feedback to the post right and then the student will use the template with the other posts in that category.
- weekly meetings and feedback on content creation
- teach how to read and track social media analytics
- communicate in Slack, Project management in Trello, resources live in Onedrive,
- encourage creativity within a brand structure
About the company
A social enterprise community based yoga studio in Cambridge, Ontario with in-person and a global interactive online live and recorded yoga membership based website offering yoga classes, workshops and training, specializing in yoga therapy and training yoga therapists.