Marketing Plan for Equicharge's Digital Fleets Platform
Project scope
Categories
Market research Customer segmentation Marketing strategy Social media marketing Marketing analyticsSkills
marketing strategies target market target audience branding key performance indicators (kpis) market research social media planning marketing planningThe project's main goal is to create a comprehensive marketing plan for Equicharge's new Digital Fleets platform. This will involve understanding the target market, identifying key marketing strategies, Segmentation and targeting, social media plan and developing a launch plan to promote the platform effectively.
- Conduct market research to understand the target audience and their needs.
- Develop a marketing strategy that includes branding, positioning, and messaging for the Digital Fleets platform.
- Identify key performance indicators (KPIs) to measure the success of the marketing plan.
- Present a detailed marketing plan document outlining all the strategies and tactics to be implemented.
Students will have direct access to a member of our senior leadership team throughout the project. We will provide access to our preliminary market research artifacts
Supported causes
Climate actionAbout the company
EquiCharge promotes a low-carbon future by facilitating the shift to zero-emission and alternative fuel vehicles. Having completed North America’s first large-scale heavy-duty battery-electric transit bus fleet deployment, EquiCharge’s team has industry-leading experience in zero-emission fleet transitions. This is reflected in our comprehensive services covering planning, implementation, commissioning, and operation of low-emission vehicle fleets, and our deep understanding of the complexities and the breadth of impacts that a zero-emission vehicle transition will have on an organization. EquiCharge is an integrator that brings significant subject matter expertise together and provides an optimal solution for clients. EquiCharge works across vehicle OEMs, charger & software providers, design engineering firms, construction companies, utility providers, government liaisons and project stakeholders to meet project goals and climate change objectives.
Central to our approach is EquiSIM™, our proprietary simulation and modelling tool, which supports the planning and optimization of low-carbon fleet solutions for clients. This tool is crucial in determining efficient zero-emission and alternative fuel vehicle fleet configurations and operations, ensuring our clients can seamlessly transition and scale their low-emission vehicle fleets over time. EquiCharge is operationally focused and uses our experience based on real-world experience to deliver solutions that work for its clients.
Portals
