Business Development
Project scope
Categories
Market research Digital marketing Market expansion Sales strategy Social media marketingSkills
marketing strategies environmental analysis process improvement employee engagement diversity and inclusion revenue stream sales prospecting go-to-market strategy quality assurance employee performance managementThe primary focus for the student will be: (Remove any that don't apply)
- Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals.
- Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes.
- Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion);
- Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure.
- Talent - Design a new/improved recruitment process; develop a diversity and inclusion strategy; design a new/improved employee engagement program.
Our goal at the end of this experience is: (Indicate deliverables)
- Strategy - For the student(s) to help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student(s) to help us secure new funding.
- Operations - For the student(s) to help us implement more efficient and effective processes that maximize employee performance/customer satisfaction.
- Marketing - For the student(s) to help us reach more customers, effectively promote our brand, mission, and story.
- Sales - For the student(s) to help us roll-out better prospecting that increases conversion rates and boost our sales.
- Talent - For the student(s) to help us build and maintain a productive, diverse, and engaged team.
Other duties the student may complete could include:
- Outbound sales calls
- Marketing relations
- Business development
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
We will plan to communicate with our virtual intern using these communication tools: (list expected channels - eg. Riipen messaging, company slack, email)
Student's primary contact: (Name, job title)
Secondary contact: (Name, job title)
About the company
Here at astrumDigital our goal is to get businesses from where they currently are to where they want to be. We do this by providing marketing services such as advertising and web development to businesses.