The main goal for the project is to increase new patient/customer encounters by creating a social media marketing campaign to promote natural and integrative intravenous therapies, chelation therapy for cardiovascular disease, chelation therapy for heavy metal toxicity, hyperbaric oxygen therapy, low level laser therapy, and far infrared sauna services offered by Integrative Health Center of Maine. The target audiences include patients seeking general health optimization, healthy aging, immune support, cancer support, cardiovascular disease, athletic performance, concussion recovery, tick-borne disease, and neurological diseases.

This will involve several different steps for the students, including:

- Researching and understanding the different therapies and services offered by Integrative Health Center of Maine.

- Developing a comprehensive social media marketing strategy to effectively promote the various therapies and services to the target audiences.

- Creating engaging and informative content for social media platforms such as Facebook, Instagram, and Twitter.

- Implementing the marketing campaign and monitoring its performance through analytics and feedback.

- Collaborating with the team at Integrative Health Center of Maine to ensure the campaign aligns with their brand and goals.

By the end of the project, students should complete the following list of activities:

- A detailed social media marketing strategy tailored to the target audiences and the specific therapies and services offered.

- Engaging and informative content for social media platforms, including posts, images, and videos.

- Implementation of the marketing campaign across different social media platforms.

- Regular monitoring and analysis of the campaign's performance, with recommendations for optimization.

Final deliverables:

- A comprehensive report outlining the social media marketing strategy and its implementation.

- A portfolio of the created content for the campaign.

- An analysis of the campaign's performance and recommendations for future marketing efforts.

Access to direct communications with Medical Director and IV Nurse regarding available therapeutic modalities, target audiences, and anything else you need to be successful with the project!