COVID-19 has created new opportunities and exposed old problems. The latest ACHA-NCHA survey released indicates widespread increased frequency of mental health problems on college campuses, many due to COVID-19 conditions (see acha.org). Media reporting of the survey indicate increases of psychological distress, loneliness and thoughts of suicide. CASANO is designed to support behavioral health applications, in general, but each application must develop sufficient resonance with individual users to assure continued use.

Our company requires some assistance is assessing the landscape within student populations and campus behavioral health professionals. We want to learn more about sentiments and behaviors in a new target demographic - University students experiencing continuing COVID-19 restrictions and evolving conditions, and the counselors who work with them, across the USA and Canada.

To consider: Is there an appetite for an app designed to get beyond assessment of the problem? How well does the CASANO Quest app concept fit with this demographic? Are the buyers institutional or individual? What are the pros and cons for serving this market? How typical is one campus or university system across the US or Canada? What are the cultural considerations across the campus population and within sub-groups? What potential competitors exist in this space? What legal protocol will need to be considered? Are there potential partnerships with existing suppliers to higher education that may be seeking a technology like CASANO?

We would like this to be partnered with some primary data collection; surveys and research into our future consumer to gather insights into buying behaviors and expansion expectations. For more information about CASANO, visit www.casanoquest.com.

Available for meetings, recommendations, and feedback