Marketing a food sustainability documentary outreach campaign
Project scope
Categories
Product or service launch EducationSkills
target audience strategic communication marketing social media campaigns integrated marketing communications public relations multimedia animations supply chainFOOD SYNERGY is a multimedia feature documentary being developed in Vancouver BC Caanda. It is the first documentary addessing all seven stages of the entire food supply chain. With multimedia styles ranging from song and dance to animation and interviews, it will feature 7 positive stories of local heroes empowering audience members to love food and fight waste from farm to fork. More information: www.foodsynergymovie.ca
We will launch a crowdfunding campaign in July 2021, and we are looking for support to maximize our outreach and positive impact!
What we are looking for/need from students (our project needs)
- Create social media posts/outreach plan
- Plan and coordinate social media sites and information
- Post on social media outlets (FB IG Twitter)
- Social media/website/post design and management
- Website maintenance
- Organization of subscribers/newsletter
Strong skill sets in the following:
- Develop strategic communication strategies
- Develop public relations, marketing or social media campaign strategies
- Build creative concepts and deliver "big ideas" for integrated marketing campaigns
- Plan a project launch
- Maximize outreach to target audience
We can meet via Zoom on a weekly basis; we can provide any resources of the data bases and research we have already
done and access to our extensive analytics and funding appications. Also readily availabe via phone and email.
About the company
Gaia Productions has, as a mission, to inspire positive change in society at all levels. Through visual storytelling, its films aim to educate, motivate and entice people to take note of who they are, how they live and how they affect the world around them. From short and long form scripted drama, documentaries and series, Gaia Productions seeks to be the medium with which viewers of its productions learn, feel, think and engage with themselves and those around them. Issues from sustainability and environmental conservation to historical-based dramas and fictional stories, this company combines its ethos of passionate storytelling with the potential of visual film to reach audience members across the word.