Continuous improvement is in our DNA. Our organization is always looking to further develop and grow, but we know that we need to assess the correct data to help us make suitable decisions.

We believe we know a lot about our market and potential opportunities. Through a deep dive of our industry/market, we hope to identify key market trends to assist in our go-forward plans.

We believe that there is enough industry data available to complete a study of our sector. It would be extremely helpful for a student group to look at our industry, identify key trends of growth, stagnation and decline. We are open to all information that seems appropriate and valuable.

Using these findings, we would like a detailed and researched report on the market trends that will mean the most to the future of our business.

The questions that we want to answer:

1. Commercial Fitness equipment supplied to the Canadian market annually: by supplier, by market segment and by province.

2. How many membership based commercial health clubs are there in Canada?

3. How many hotels in Canada have a gym?

4. How many residential buildings and complexes have a gym?

5. How many municipal run health clubs are there in Canada?

And there are three main aspects we would like to highlight for every question above: location of clubs, hotels, residential buildings etc, what brand of equipment thy use and how old is their current equipment.