Strategic Prospecting Plan for the Campbell Land Experience

Closed
Farmer/business owner
(0)
2
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Media Hospitality, tourism & culinary arts
Skills
sales prospecting target market sales research agriculture
Details

We have started with an organization called agriventure, we collaborate with a few universities in France and with an online account called workaway. We would like to target agriculture schools across Canada, USA, Australia, UK, Denmark and Japan for potential agriculture interns.

To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market.

The project may include, but is not limited to:

  • Identifying new potential accounts that align with our current customer base.
  • Compiling relevant market information.
  • Building a customizable outreach script.
  • Creating a simple tracking framework, including metrics, for measuring outreach success.

The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

Deliverables
No deliverables exist for this project.
Mentorship

I'm open to communicate over zoom, facetime, messenger, email etc.

About the company

Company
11 - 50 employees
Business & management

Campbell Land is a 5,000 acre farm in northern Alberta near Grimshaw. We have been hosting international students for about 9 years. Some are in a five year agriculture program from France and others come to experience life on a farm for their own personal growth.