MODASTY aims to enhance its online presence and drive more traffic to its website through a well-structured social media content strategy. The project involves understanding the target market and the range of products and services offered by the company. Learners will review existing marketing content and create engaging posts, emails, and blogs tailored to the audience's preferences. The project also requires the deployment and scheduling of this content according to a predefined social media calendar. By keeping the company's social media channels up-to-date, the goal is to increase brand visibility and customer engagement. This project provides an opportunity for learners to apply their marketing knowledge in a practical setting, focusing on content creation and strategic planning.

The project deliverables include a comprehensive social media content calendar, detailing the schedule for posts, emails, and blogs. Learners will also produce a set of marketing materials, including sample posts, email templates, and blog drafts. Additionally, a report analyzing the target market and suggesting content strategies to enhance engagement will be required. These deliverables will demonstrate the learners' ability to create and manage effective marketing content.