Market Analysis for Enhanced Logistics Communication

Open
Quote Control
Brampton, Ontario, Canada
Chief Operating Officer
(5)
4
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Data analysis Market research Marketing strategy
Skills
quantification international trade market trend market analysis sales prospecting freight forwarding communication global logistics subscription business models
Details

The global logistics industry is plagued by inefficiencies in communication between shippers and freight forwarders, creating opportunities for improvement. Quote Control (QC) aims to capitalize on these opportunities by conducting a data-driven market analysis. The goal is to validate assumptions, size the market, and identify potential stakeholders, thereby positioning QC for success in this competitive space. The project focuses on identifying industry verticals in Ontario and British Columbia with high volumes of international trade. It involves quantifying Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) using a $50/month subscription model, targeting a 1% penetration of SAM for SOM. Additionally, the project will analyze market trends, evaluate QC's positioning, and develop a targeted prospect list using NAICS codes.

Deliverables

The project will deliver a comprehensive market analysis report that includes the quantification of TAM, SAM, and SOM, along with an evaluation of market trends and key drivers. It will also provide a targeted prospect list segmented by industry vertical and relevance to QC's goals. Additionally, the report will identify risks and recommend mitigation strategies, culminating in a professional presentation of findings and actionable insights.

Mentorship
Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes
Industry, innovation and infrastructure

About the company

Company
Brampton, Ontario, Canada
2 - 10 employees
Transport, trucking & railroad
Representation
Women-Owned BIPOC-Owned

Our goal is to democratize the our industry, enabling Small and Medium Enterprises (SMEs) to compete with larger organizations by enhancing team efficiency, and eliminating errors in quoting.