Digital Marketing Strategy and website development- Selling Luggage online
Project scope
Categories
Market research Digital marketing Social media marketing Website developmentSkills
target audience social media planning digital marketing market research web development social media selling techniquesProject goal:
We are looking for students to develop a full digital marketing strategy including market research on consumer trends and a comprehensive social media plan. Our goal is to discover the best ways to maximize exposure to our target audience across channels, and what channels will provide the best ROAS and ROI.
Students contributions will be:
- understand what social media channels our target customer uses:
- Add in more here about the market research and analysis of social media platforms
- An updated website converting the existing webpage to an integrated e-shop
- Updated product descriptions and photos
The main questions we’d like students to help us answer are the following:
- What is the market situation now especially during the pandemic period?
- What competitors are doing?
- How should we promote our company?
- What social media channels should we utilize?
- What to do for the website?
About the company
Soha Travel Goods is a startup with a goal to sell smart personalized luggage online that can be customizable from user to user. Our goal is to provide customers with personalized luggage and related accessories, disrupting the traditional travel industry with new attractive products that allow customers to express their own personality through their travel items.