The main goal for this project is to enhance the sales of five diverse books by developing a comprehensive media kit, conducting market research, creating a digital marketing strategy, identifying potential partners, and analyzing sales data and reporting. The ultimate objective is to get the books into bookstores, libraries, and universities in Canada and the United States.

- Development of a Media Kit: Create press releases, author bios, short book summaries, and high-quality images for the media kit.

- Market Research and Analysis: Identify target audiences, analyze competitors, and spot current trends in book genres.

- Digital Marketing Strategy: Shape a robust digital marketing plan, select social media platforms, craft compelling marketing messages, and organize a content calendar.

- Partnership Development: Identify and reach out to potential partners like bookstores, libraries, and online platforms for promotional opportunities.

- Sales Analysis and Reporting: Track sales data, analyze the effectiveness of marketing strategies, and compile reports to measure the impact of the work.

I will have an initial one hour meeting to give relevant information and then there will be 30 minute check ins available when necessary for us to make sure we are on the same page. You will be able to book through my calendar schedule link which has a set schedule. I will be available once a week minimum and/or as necessary for clarification.