Digital Content Creation

Closed
INSTACHEW
Mississauga, Ontario, Canada
Marketing Manager
(3)
3
Project
Academic experience
120 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Communications Marketing strategy Media
Skills
digital content newsletters marketing content creation social media research writing
Details

2 individual positions available

We would like students to help us with creating copy that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

We are looking to provide value for our followers, customers, and e-mail subscribers. Given that our products are mainly suited for pet owners, we need to create content related to pet ownership and pets in general.

To accomplish this, we expect the students will:

Write blog articles, email newsletters/sequences, product descriptions, social media material, and other written content pieces on, assigned topics. Assist with social media activities to promote our organization. research relevant topics for our audience and explore additional avenues of exposure to share our story.

To accomplish this, we expect the student(s) will:

  • Write blog articles, email newsletters/sequences and other content pieces on assigned topics
  • Assist with a social media video launch to promote our organization
  • Evaluate recent successful user-generated campaigns, preferably in our sector
  • Identify media outlets that are most beneficial to share our story

Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

A student or team with excellent writing and video skills would be the ideal candidate for this project.

Deliverables
No deliverables exist for this project.
Mentorship

The selected individuals will work closely with our marketing team, learning and applying a multitude of skills including:

  • Branded Writing
  • Market Research
  • Content Positioning
  • Time management

The marketing manager will provide extensive feedback during the entire project to best facilitate learning outcomes.

About the company

Company
Mississauga, Ontario, Canada
2 - 10 employees
Consumer goods & services

At INSTACHEW we had a realization that there was a lack of presence for innovative pet products in the North American market, like a smart pet feeder or a smart litter box. That is why in 2017 INSTACHEW launched with its flagship product, the Instachew Smart Pet Feeder. Since then INSTACHEW has partnered with leading players in the smart pet products category to introduce innovative products to all pet owners.

INSTACHEW's collaboration with PETKIT has introduced a series of pet products that pet owners love. For example, the Eversweet Smart Water Fountain, shown on your left, has been a huge success with our customers.