Main Objective: The main objective of this project is to enhance the Agora Connections website by improving its overall voice, design, and user engagement. Additionally, the project aims to create a dedicated landing page for the Canada Digital Adoption Program (CDAP) that includes a click funnel flow with an automatic email response service.

Problem Learners Will Be Solving: Learners will be addressing the following issues:

1. Inconsistent Website Voice: The current website may have inconsistent tone and messaging, which can confuse visitors and dilute the brand’s professional image.
2. Lack of CDAP-Specific Information: There is no dedicated landing page that effectively communicates the benefits, eligibility criteria, and application process for the Canada Digital Adoption Program.
3. Absence of a Click Funnel: The website does not currently guide visitors through a structured process to learn about, assess eligibility for, and apply for the CDAP grant.
4. Manual Email Responses: There is a need for an automatic email response service to efficiently handle inquiries and provide timely information.

Project Activities:

To successfully achieve the project goal, learners will need to complete the following tasks:

Website Analysis and Review:

• Content Audit: Conduct a thorough review of the current website content to identify inconsistencies, outdated information, and areas for improvement in tone and messaging.
• Design Audit: Evaluate the current design elements, including layout, color scheme, typography, and user interface, to identify areas for enhancement.

Voice and Content Enhancement:

• Content Revision: Rewrite and optimize the website content to ensure a consistent, professional, and engaging voice. This includes revising text on key pages such as the homepage, services page, and about us section.
• SEO Optimization: Ensure that the revised content is optimized for search engines to improve the website’s visibility and organic search ranking.

Website Design Improvement:

• Design Updates: Propose and implement design changes to modernize the website's look and feel, enhancing its visual appeal and user experience. This includes updating images, graphics, and layout.
• User Experience (UX) Enhancements: Make design adjustments to improve navigation, accessibility, and overall user experience.

CDAP Landing Page Development:

• Content Creation: Develop content specific to the Canada Digital Adoption Program, including information on eligibility, benefits, application process, and FAQs based on provided information​​.
• Page Design: Design a visually appealing and user-friendly CDAP landing page that aligns with the overall website design.

Click Funnel Implementation:

• Funnel Design: Design a click funnel flow that guides visitors through the process of learning about CDAP, assessing eligibility, and applying for the grant.
• Integration: Implement the click funnel on the CDAP landing page, ensuring smooth transitions between stages and clear calls to action.

Automatic Email Response Setup:

• Email Templates: Create email templates for automatic responses to inquiries, including an initial acknowledgment and follow-up information.
• Email Automation: Set up an email automation system using SquareSpace or an integrated third-party service to send automatic responses to users who submit inquiries through the CDAP landing page.

Implementation and Testing:

• Direct Implementation: Apply the content, design, and functional changes directly to the Agora Connections SquareSpace site.
• Testing: Conduct thorough testing of the new content, design elements, click funnel flow, and email automation to ensure everything functions correctly and provides a seamless user experience.

Documentation and Handover:

• Process Documentation: Document the changes made and the processes followed during the project, providing clear instructions for maintaining the new features.
• Training: If necessary, provide a brief training session or manual to Agora Connections staff on how to manage and update the new website features.

By completing these activities, learners will successfully enhance the Agora Connections website and create a dedicated, functional, and engaging CDAP landing page with an integrated click funnel and automatic email response system.

Support and Mentorship:

To ensure the successful completion of the project, learners will receive comprehensive support and mentorship throughout the duration. The support offered includes:

Weekly Meetings:

• Scheduled Check-ins: Regular weekly meetings will be held to review progress, address challenges, and provide feedback. These meetings will ensure that learners stay on track and align their work with the project objectives.
• Agenda and Minutes: Each meeting will have a clear agenda and will be documented with minutes to track decisions, action items, and follow-ups.

Dedicated Mentorship:

• Assigned Mentor: Each group of learners will be assigned a dedicated mentor from Agora Connections who will provide guidance, answer questions, and offer insights based on their expertise in web development and digital marketing.
• One-on-One Sessions: In addition to group meetings, learners can schedule one-on-one sessions with their mentor for more personalized support.

Access to Tools and Technology:

• SquareSpace Access: Learners will be given access to the Agora Connections SquareSpace account to implement the website changes directly.

Resources and Data:

• Branding Guidelines: Comprehensive branding guidelines, including logos, color schemes, fonts, and style guides, will be provided to ensure consistency in design and content.
• CDAP Information: Detailed information about the Canada Digital Adoption Program, including eligibility criteria, benefits, and application processes, will be shared with the learners​​.
• Current Website Data: Analytics and performance data from the current website will be made available to help learners understand user behavior and identify areas for improvement.

Technical Support:

• IT Support: Technical support will be available to assist with any issues related to SquareSpace, design tools, or email automation platforms.

Feedback and Evaluation:

• Regular Feedback: Continuous feedback will be provided during the weekly meetings to help learners improve their work and address any issues promptly.
• Final Evaluation: At the end of the project, a comprehensive evaluation will be conducted to assess the outcomes and provide learners with constructive feedback on their performance.

By offering this structured support and mentorship, learners will be well-equipped to successfully complete the project, gaining valuable skills and experience in web development, digital marketing, and project management.