Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.

This will involve several different steps for the students, including:

• Researching keywords to determine the most relevant terms that our customers search for.
• Researching Search Engine Optimization requirements for us to rank on the first page of Google.
• Constructing a content calendar to upload social media content for the maximum possible traffic.
• Creating social media content using the most efficient keywords for our target audience while following the content calendar.
• Researching and implementing content recommendations for organic SEO success.

By the end of the project, students should complete the following list of activities:

• Compiled a list of the most relevant SEO keywords for us.
• Created a content calendar to drive traffic to our social media pages.
• Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
• Created engaging social media posts using the most efficient SEO keywords.
• Researching and implementing content recommendations for organic SEO success.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Create and execute link building strategy.
• Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• How do we rank on Google based on different search terms?
• When and how much do we typically post on social media?
• Input on choices, problems or anything else the students might encounter.