Re-imaging the Marketing and Social Media Strategy of an Award Winning Food Company
Project scope
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planning brand awareness marketing social media strategy communication planning marketing communications business-to-consumer sales business to business100km Foods Inc® is looking to launch a comprehensive marketing and communications plan for 2019. For the first time in company history, we will have one full-time staff member who will be dedicated marcom personnel. We are looking for assistance planning and executing our marketing initiatives as well as formulating a social media strategy to increase B2B sales and consumer brand awareness.
The main project deliverables include:
· A comprehensive social media strategy that takes into consideration that our current sales are B2B
· An evaluation of our current strategy and its ability to meet our targets for 2019 sales goals
· A social media strategy that would concurrently help us grow consumer brand awareness if/when we incorporate B2C opportunities.
About the company
100km Foods is an award winning, certified B Corps, local food distribution company based in Toronto, ON, Canada. Our mission is to establish a viable, dynamic and sustainable local food economy whereby chefs have access to the freshest and best products that Ontario has to offer, and Ontario producers have a dedicated channel for the sales, marketing and distribution of their products at a fair price.