MeshTech aims to enhance its customer relationship management by organizing existing customer data, running targeted campaigns to acquire new customers, and nurturing relationships with existing ones. The project involves creating a streamlined process for data organization, ensuring that customer information is accurate and easily accessible. Learners will apply their knowledge of data management and marketing strategies to design and implement an email campaign aimed at acquiring new customers. Additionally, the project will focus on developing a follow-up strategy to maintain engagement with current customers, ensuring they feel valued and informed about MeshTech's offerings. This project provides an opportunity for learners to apply classroom knowledge in data organization, digital marketing, and customer relationship management.

- Organize and categorize existing customer data for easy access and accuracy.

- Design and implement an email campaign targeting potential new customers.

- Develop a follow-up strategy to engage and nurture existing customers.

- Apply data management and marketing skills to real-world scenarios.

The deliverables for this project include a comprehensive customer data organization system, a detailed plan and execution of an email campaign to attract new customers, and a follow-up strategy document for nurturing existing customers. Learners will present a final report summarizing the outcomes and effectiveness of their strategies.

- A well-organized customer data system.

- A detailed email campaign plan and execution report.

- A follow-up strategy document for existing customers.

- A final report summarizing project outcomes and effectiveness.