Business strategy, positioning and messaging

Closed
Brazily Fitness Inc.
Ottawa, Ontario, Canada
Mariana Santos
CEO
(189)
4
Project
Academic experience
40 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Competitive analysis Product or service launch Community engagement Marketing strategy
Skills
business strategies brand positioning market research
Details

Brainstorm ways to differentiate our programs from other fitness programs, market research on competitors, brand positioning and messaging.

Deliverables

Business strategy and positioning presentation.

Mentorship

I will meet with students one-on-one to provide as much guidance and support as I can along the way.

About the company

Company
Ottawa, Ontario, Canada
0 - 1 employees
Hospital, health, wellness & medical, Sports & fitness

We offer certification programs to help group fitness instructors advance their careers, make more money doing what they love and transform more lives through the magic of Brazilian music, dance, fitness and lifestyle. We just recently launched our first certification program, Brazily Dance. Brazily Dance is Brazilian dance fitness program that's all about boosting confidence and helping you feel amazing in your own skin. We are still really struggling with getting enough visibility for our brand and getting people interested in taking classes with us (either in person or online) or signing up to become instructors (which is the main goal).