Our organization is interested in engaging with the YorkU Live Client Learning (LCL) Marketing course on creative marketing solutions. Our marketing efforts have been mainly focused in Canada where we have the edge of being Canada's first pre-choreographed senior fitness series. We would like to expand our marketing to senior living organizations in the United States. As part of this goal, we are interested for the students in this course to apply the concepts they have learned thus far in their academic career to help us create a successful strategy.

We envision this project to include, but not be limited to:

• Short-term go-to-marketing strategy
• Integrated Marketing Communications Plan and Activation (Advertising, Digital, Social media, Brochures, collateral)
• Website/Digital Strategy
• Brand Strategy and Design

By the end of this project, we hope to implement the the winning team's plan in part or whole based on the strength of the plan.