Our business has evolved and is ready to make some changes but we need to assess the correct data to help inform our decisions.

By analyzing our customer data, we have historically been able to anticipate trends in buying behaviours, sales targets, etc. We need to look beyond the buyer and examine our industry and market comparisons before we make any further business moves.

Through a deep dive of our industry/market, we hope to identify key market trends to assist in our go-forward plans. We want to look at growth trends, stagnation patterns or decline analytics, for example. It is important for us to know where the most promising innovation exists or which areas are slowing down.

It would be extremely helpful for a student group to look at our industry, identify key trends of growth, stagnation and decline. We are open to all information that seems appropriate and valuable.

The final deliverables should take the form of:

• A detailed and researched report on the market trends that will mean the most to the future of our business.
• A 30-minute presentation
• A Q&A time for the team to ask questions

Students will connect directly with the CEO and Soul team for mentorship and supervision throughout the project.