The goal of the project is to develop and implement digital marketing strategies for growing and selling our online courses.

You will do this by developing and testing high-impact digital growth campaigns and marketing tactics. We want to quickly drive key learnings and develop future digital marketing strategies to foster leads and grow out brand awareness. We also want you to have fun while doing it!

Priority One: Dive deep into our business, our product, our industry and our data.

Priority Two: Set goals. Before we build, test or start anything, together we will define what success in this project will look like. Our priorities are increased reach and brand awareness, and revenue.

Priority Three: Propose a growth marketing strategy including marketing and conversion tactics.

Priority Four: Run and test one campaign. Including:

• Landing page development
• Funnel copy
• Marketing tactics
• Graphic and video collateral
• Social copy
• Partner and affiliate promotions

If your acquisition tactics are not leading to activation or retention, change them. If your referral events (funnels) are not converting to revenue - bin them. If they’re working, run three more. Each channel will require some rapid testing and optimization. HAVE FUN!

Priority Five: Capture detailed insights with clean, actionable data and recommendations.

Students will have direct access to our Founder and marketing team as well as all of our market research and previous campaign data. We will have a weekly team huddle!