Ziga Inc. is seeking to enhance its understanding of customer needs and market dynamics to better position its products in a competitive landscape. The project involves defining customer requirements through research and analysis, understanding market dynamics by examining market size, segmentation, and competition, and considering intellectual property implications to safeguard innovations. Additionally, the project will include analyzing the financial landscape, focusing on basic profit and loss statements to assess potential profitability. Finally, the team will create prototypes that align with the identified customer requirements and market insights. This project aims to provide Ziga Inc. with actionable insights and tangible prototypes to support strategic decision-making and product development.

The project deliverables will include a comprehensive report detailing customer requirements, market analysis, and financial insights. Additionally, the team will produce a basic profit and loss statement for a proposed product. Finally, prototypes that reflect the identified customer needs and market opportunities will be developed and presented. These deliverables will equip Ziga Inc. with valuable information and prototypes to guide future product development and market strategies.