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International Marketing: Marketing Strategy + Social Media

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Honeywell Resort
Honeywell Resort
Nairobi, Nairobi County, Kenya
SHELDON LAWRENCE
Website and Social Media Content Developer
1
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Graphic design Advertising Sales strategy Social media marketing Marketing analytics
Skills
marketing strategies international marketing social media marketing
Details

The main goal is to market to Resort to locals with a demographic of persons age 25 to 50 who are working middle-class and professionals and to travel agencies internationally.

Deliverables
  • develop a marketing strategy for the hospitality and travel tour vertical
  • define targets in SMM campaigns, travel client targets
  • schedule regular outreach and advertise events and theme nights, sport events, plus value add services
  • market accommodations
  • market special events, weddings, and meeting spaces
  • market to travel agencies
  • partnerships and collaborative efforts domestically (Kenya) plus in Canada, Europe, and US
Mentorship

Students will be supported through:

  • guidance and mentorship from an Queen's University executive MBA graduate and business co-owner
  • touchpoint meetings
  • feedback and information exchange through WhatsApp
  • digital photo and media collateral

About the company

Company
https://honeywellresort.com
Nairobi, Nairobi County, Kenya
Hospitality

Honeywell Resort is an entertainment complex 20 minutes away from Nairobi, Kenya in Gikambura, Kikuyu, Kiambu County, Kenya. Honeywell, has a 80-person capacity rooftop patio, a large second floor bar/lounge with weekly live entertainment, and a restaurant, and outdoor cabanas sitting on 1.8 hectares of land. Hotel rooms are coming in 2022.