Societe aims to enhance its digital marketing strategy, improve its search engine optimization (SEO), and streamline customer relationship management (CRM) through automation. The project involves analyzing Societe's current digital marketing efforts, identifying areas for improvement, and implementing SEO best practices to increase online visibility. Additionally, the project requires setting up CRM automation to enhance customer engagement and operational efficiency. The goal is to provide Societe with a comprehensive digital marketing and CRM strategy that leverages classroom knowledge in marketing, SEO, and CRM systems.

Key tasks include:

- Conducting a digital marketing audit.

- Implementing SEO improvements.

- Setting up and configuring CRM automation.

- Developing a strategy for ongoing digital marketing and CRM optimization.

The deliverables for this project will include a detailed digital marketing audit report, a list of implemented SEO improvements, a fully configured CRM system with automation workflows, and a strategic plan for ongoing digital marketing and CRM optimization. These deliverables will provide Societe with actionable insights and tools to enhance their digital presence and customer relationship management.

Specific deliverables:

- Digital marketing audit report.

- SEO improvement implementation report.

- Configured CRM system with automation workflows.

- Strategic plan for ongoing digital marketing and CRM optimization.

• Mentored by founder who has all been the head of sales and marketing at a consulting company
• Tools will be a CRM, AI, google ads, Klayvio, google analytics
• You will grow both in strategy and execution